+22% CUSTOMER EXPERIENCE
LEADERS OUT PERFORM
THE LAGGARDS
SAP Cloud for Customer
Engage Customer Like Never Before
Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22%. During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance.
Industry Clouds
Focus Industries
- Industries prioritized based on CRM trends, SAP’s strengths, and customer demand
- B2B and B2C focus industries
- Initial delivery for Retail, Utilities, Consumer Products, IM&C
- Roadmap for High Tech, Professional Services, Banking, Insurance, Chemicals
- Leverage integration with SAP Business Suite assets
Product Portfolio Overview & Architecture

The right insight at the right time
Specific to your industry
Integrated to your enterprise
With an experience that drives results
Marketing
Empowering the Modern Marketer
-
| DATA-DRIVEN INSIGHTS |
Capitalize on data driven insights and make intelligent business decisions to maximize the ROI. |
| AGILE MARKETING |
Market with speed and precision and convert on market opportunities before they disappear. |
| ENGAGING CUSTOMER EXPERIENCES |
Deliver engaging customer experience seamlessly across multiple interaction channels. |
Business knows customer-led change
is afoot, and that somehow it must deliver a
joined-up, intelligence-led experience.
Sales
Enabling the Strategic Seller
| SALES PRODUCTIVITY |
Engage in meaningful customer conversations, and deliver the right impact every time from anywhere with complete customer intelligence. |
| SALES PERFORMANCE MANAGEMENT |
Turn sales strategy into action by guiding and coaching sellers to ways to increase revenue, and exceed goals and objectives. |
| SMARTER SELLING WITH PREDICTIVE ANALYTICS |
Ensure sellers are focusing on the right leads and engaging with the key influencers to maximize the chance of success. |
| COLLABORATIVE SELLING |
Make every sales interaction count by connecting sellers and customers with the right content, insights, and experts at every stage of the deal. |
It doesn’t matter what industry it originates in.
Once customers experience the best,
they soon expect it from everyone.
Customer Service
Delivering Service Excellenece
| OMNI-CHANNEL CONTACT CENTER |
Respond to customer queries on any communication channel and resolve issues on the first attempt – for increased customer satisfaction and reduced service costs. |
| FIELD SERVICE MANAGEMENT |
Optimize your field service operations and reduce service delivery costs with end-to-end, integrated processes that boost efficiency. |

We know from our personal lives how
much we’ll share with the brands
we care about and trust...
but also how few earn this privilege.
Social
Connect Employees and
Customer Online
| SOCIAL IN CONTEXT |
Be social and collaborate in the context of business processes whether on external social media or within your enterprise. |
| DEEP INSIGHTS |
Understand customers and concepts by turning social media buzz into insight. |
| SCALABLE ENGAGEMENT |
Grow your capacity, not your team with powerful tools to manage the scale and speed of social. |